Market Disruptors Part 2: You Can’t Afford to Ignore AI
When it comes to market disruptors, artificial intelligence tops the list. AI is one of the biggest business shifts we've seen in decades, and it is – and will continue to be – a game-changer for businesses of every size and shape. Every day, business owners are finding new ways to use AI to improve [...]
What Happened to Kodak?
Eastman Kodak revolutionized photography by making it accessible to amateurs through roll film and its 1888 Kodak camera. The company became one of the most recognized brands in the world and dominated the film market for decades. Ironically, Kodak’s engineers invented the first digital camera in 1975. Yet the company struggled to adapt to the [...]
3 Reasons Your Small Business Needs a Marketing Expert
I can’t tell you how many small business owners tell me that social media is the key to effective marketing. Instead of focusing on doing what they do best, they spend hours posting reels on Instagram because everyone else is there. But here's a problem most business owners don't talk about: they have very little [...]
Yes, You Can Wear Too Many Hats
Business owners and entrepreneurs are notorious for thinking they can do everything themselves. Serving as “chief” of everything may be a workable solution when you are in start-up mode. It’s not uncommon for small business owners who launch with limited resources to take on many – if not all – of the day-to-day responsibilities. But [...]
Empower Your People to Deliver Great Customer Service
We’ve all been there. You call a company with a simple problem. You’re put on hold. The music loops. A recorded voice thanks you for your patience – repeatedly. Finally, a human being answers. And then things go from bad to worse: they need to transfer you. Or “submit a ticket.” Or “have someone call [...]
You Can’t Beat Amazon – So Stop Trying!
If you are a small business owner, you can’t out-Amazon Amazon on price. You can’t out-Amazon Amazon on delivery speed. You can’t out-Amazon Amazon on scale. Let’s face it: you can’t out-Amazon Amazon, period. Amazon customers can click a button and have something tomorrow (or even today!) for less than your wholesale cost. If you [...]

ABOUT BETH DONALDS
Beth Donalds, MBA, CPA, is a veteran finance and operations professional whose practical approach to problem solving and putting fundamentals into practice has helped countless entrepreneurs and business owners translate their vision for success into a reality.
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