I can’t tell you how many small business owners tell me that social media is the key to effective marketing. Instead of focusing on doing what they do best, they spend hours posting reels on Instagram because everyone else is there. But here's a problem most business owners don't talk about: they have very little [...]

Business owners and entrepreneurs are notorious for thinking they can do everything themselves. Serving as “chief” of everything may be a workable solution when you are in start-up mode. It’s not uncommon for small business owners who launch with limited resources to take on many – if not all – of the day-to-day responsibilities. But [...]

We’ve all been there. You call a company with a simple problem. You’re put on hold. The music loops. A recorded voice thanks you for your patience – repeatedly. Finally, a human being answers. And then things go from bad to worse: they need to transfer you. Or “submit a ticket.” Or “have someone call [...]

If you are a small business owner, you can’t out-Amazon Amazon on price. You can’t out-Amazon Amazon on delivery speed. You can’t out-Amazon Amazon on scale. Let’s face it: you can’t out-Amazon Amazon, period.  Amazon customers can click a button and have something tomorrow (or even today!) for less than your wholesale cost. If you [...]

The holidays are in full swing! For small business owners, ‘tis the season to try to hit this year’s sales goals while also planning for 2026. In the spirit of giving, I’m simplifying your year-end to-dos by sharing the ONLY resolution you need to make for the New Year – one that’s sure to crush [...]